GRAPHIC DESIGNER
WORK︎︎︎
LA PHIL
Brand Identity, Generative DesignGenerative Type
Brand Identity, Generative DesignNorthFace
Brand IdentityIce Hotel
Brand Identity,Editorial Design
Rise
Package Design,Brand IdentityDr.Teal’s
Package Design,Brand Identity
NorthFace
Brand Identity
A sustainability-driven rebrand elevates Rise’s identity, blending nature-inspired design with advanced technology to redefine modern indoor gardening. With a dynamic visual system, Rise establishes a strong, adaptable brand presence that resonates with both urban dwellers and eco-conscious consumers.
Rooted in the balance between innovation and nature, Rise transforms indoor environments into self-sustaining green ecosystems. Inspired by organic growth patterns and precision engineering, the system seamlessly integrates intelligent automation, adaptive lighting, and sustainable materials. The experience begins with its intuitive interface, guiding users through effortless plant care while fostering a deeper connection to the natural world.
Logo︎︎︎
The logo reflects the fusion of nature and technology, with fluid forms symbolizing growth and renewal, while a bold, modern typeface conveys innovation, sustainability, and adaptability for capturing the essence of a smarter, greener future.
Inspiration︎︎︎
Inspired by nature, the Rise brand seamlessly blends organic forms with cutting-edge technology. Its sleek, modern design reflects growth and sustainability, while natural textures and fluid structures create a harmonious connection between innovation and the environment.
Product Line︎︎︎
Product Line Photography︎︎︎
Retail︎︎︎
To ensure a compelling in-store presence, the Rise retail display showcases the full product line, designed for placement in stores like IKEA and Home Depot. The custom freestanding unit reflects the brand’s commitment to sustainability and innovation, with a sleek, modular structure that enhances product visibility and guides customers toward a seamless shopping experience.
Tradeshow︎︎︎
Designed for maximum impact, the trade show display showcases the full product line in an immersive and engaging format. The modular structure ensures versatility across different event spaces, while strategic lighting and material choices enhance brand recognition, drawing in attendees for an interactive experience.
Process︎︎︎
The model making process incorporated 3D printing, spray painting, Kongsberg cutting, and rub-down transfer techniques, ensuring precision, durability, and a high-quality finish.
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