GRAPHIC DESIGNER

WORK︎︎︎

LA PHIL

Brand Identity, Generative Design

Generative Type

Brand Identity, Generative Design

NorthFace

Brand Identity

Ice Hotel

Brand Identity,Editorial Design

Rise

Package Design,Brand Identity

Dr.Teal’s

Package Design,Brand Identity

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NorthFace

Brand Identity

A rebrand that honors NorthFace’s legacy of adventure while embracing sustainability and innovation. The refreshed identity reflects rugged terrains, extreme climates, and the explorer’s mindset, reinforced by a dynamic brand system.

Inspired by the raw beauty of nature, NorthFace seamlessly blends performance-driven design with environmental responsibility, ensuring that every journey leaves a lighter footprint.

From packaging to retail spaces, the reimagined brand mirrors the resilience and adaptability of the modern explorer—shaping the next chapter in outdoor performance and sustainability.

Logo︎︎︎

The logo is inspired by the harmony between nature and adventure, with flowing layers symbolizing rugged terrains and a bold typeface reflecting strength, adaptability, and sustainability.

Color Palette︎︎︎

Inspiration︎︎︎

Inspired by nature, the NorthFace rebrand captures the essence of exploration and resilience. With layered forms mirroring rugged terrains and a bold, structured typeface, the design reflects strength, adaptability, and the spirit of adventure. Just as the great outdoors inspires movement and discovery, this rebrand integrates sustainability and innovation to forge a deeper connection between people and nature.