GRAPHIC DESIGNER
WORK︎︎︎
LA PHIL
Brand Identity, Generative DesignGenerative Type
Brand Identity, Generative DesignNorthFace
Brand IdentityIce Hotel
Brand Identity,Editorial Design
Rise
Package Design,Brand IdentityDr.Teal’s
Package Design,Brand Identity
Ice Hotel
Brand Identity,Editorial Design
Ice Hotel reimagines hospitality by blending sustainability, innovation, and the beauty of nature. More than just a destination, it offers an immersive experience—one that harmonizes with its environment, embracing the ephemeral beauty of ice and snow.
By integrating cutting-edge eco-conscious design with architectural craftsmanship, Ice Hotel creates a space that is both awe-inspiring and responsible. Thoughtfully sourced materials, renewable structures, and seasonal transformations ensure that luxury and sustainability coexist effortlessly.
More than a stay, Ice Hotel is an experience—one that connects guests to the purity of nature while redefining what it means to embrace the elements.
By integrating cutting-edge eco-conscious design with architectural craftsmanship, Ice Hotel creates a space that is both awe-inspiring and responsible. Thoughtfully sourced materials, renewable structures, and seasonal transformations ensure that luxury and sustainability coexist effortlessly.
More than a stay, Ice Hotel is an experience—one that connects guests to the purity of nature while redefining what it means to embrace the elements.
Logo︎︎︎
The logo embodies the harmony between architecture and nature, with geometric ice-like forms reflecting the transient beauty of frozen landscapes. The structured yet modern typeface conveys strength and precision, while the layered elements symbolize depth, exploration, and the immersive experience of the Arctic retreat.
Inspiration︎︎︎
Inspired by the ethereal beauty of ice and snow, the Ice Hotel rebrand captures the essence of transience and elegance. The structured yet fluid design reflects the ever-changing Arctic landscape, while the layered geometric forms symbolize depth, immersion, and the fleeting nature of ice sculptures. Just as the hotel itself transforms with the seasons, this rebrand merges sustainability and innovation, creating a seamless connection between architecture, nature, and the immersive experience of winter’s quiet grandeur.
Posters︎︎︎
Postcards︎︎︎
Hotel Look Book︎︎︎
Website︎︎︎
Brand Touchpoint︎︎︎
Environmental Design︎︎︎
